For home-services marketing agencies
Reviews at the door, under your brand.
A white-label review page for every technician your clients send out. The homeowner scans at the door, taps a star and goes to Google, or tells the owner privately. Yours to name, price and put on the proposal.
30 days free. No card. Flat platform fee from $149/mo, unlimited technicians, white-label on every plan.
Cool Air HVAC
How did we do today?
Your technician: Mike
Scan — it takes ten seconds.
Reputation by Northwind Digital
Tap the code, tap a star, then Scan with your phone, tap a star, then open the demo inbox to see it land. No signup.
Ten seconds at the door.
The technician leaves a card behind, or the link rides along in the invoice email the client already sends.
1
Scan
The homeowner opens a branded page with the technician's name beneath the ask. No app, no login.
2
Rate
One tap on a star. Every rating is attributed to the technician who earned it.
3
Post, and tell the owner
The Google link is on screen at every step, for every rating. Unhappy customers also get a private note to the owner — alongside the link, never instead of it.
How did we do today?
Your technician: Mike
Tap a star. It takes ten seconds.
Compliant by design.
Google forbids review gating: hiding the review link from unhappy customers. Starboard never does. The public links are on screen at every step, same size, same place, for every rating. Try it on the phone: tap two stars, then five.
- The ask is neutral, “How did we do today?”, with the technician named beneath it. The card is left with the customer; nobody waits for a rating.
- No incentives, no pre-filled review text.
- Private feedback is never published. It lands in the owner's inbox with an optional call-back number.
Your brand, not ours.
Logo, colours, your own domain, your name in the footer of every page. Sell it as your product at your price — the reseller kit gives you a rebrandable pitch, a print-ready card template and a one-page coaching sheet for technicians.
See the reseller kitEverything the homeowner sees carries your brand and the client's. Starboard's name is on none of it, on every plan. Connect your own domain and it's out of the address bar too.
How did we do today?
Your technician: Mike
Tap a star. It takes ten seconds.
Reputation by Your Agency
The leaderboard your clients will actually open.
Every click through to Google is credited to the technician who earned it. Owners see who sends customers to Google and who needs coaching. It's a page you open in every monthly report.
Live numbers from the demo account.
| Technician | Ratingsself-reported | Average | To Google/FB | Feedback |
|---|---|---|---|---|
| 1Mike Torres | 50 | 4.8 | 28 | 0 |
| 2Luis Ortega | 26 | 4.7 | 11 | 0 |
| 3Company link | 24 | 4.3 | 10 | 1 |
| 4Ava Chen | 18 | 4.1 | 8 | 2 |
| 5Dana Whitfield | 21 | 5.0 | 6 | 0 |
Hear it first. Call them back.
These two homeowners had a bad day. They told the owner what went wrong and left a number to call. The Google link was on their screen the whole time; they chose the owner.
The private note is the fix list for Monday morning. The call back is the part the homeowner remembers.
This inbox and the leaderboard are what you show in the monthly report.
Open the demo inbox- company link2 d agonew
Tech left muddy footprints down the hallway and the thermostat still reads three degrees off. I nearly posted this on Google but I'd rather you fix it first.
Call back: (555) 014-2231
- served by Ava Chen4 d agonew
Waited from 8 to 1 and nobody called to say he was running late. The repair itself was fine, the communication was not. Was ready to leave a one-star review, giving you a chance instead.
Call back: [email protected]
The maths.
You pay a flat $149. Your clients pay you. Five clients at $99 is $495 a month — a 70% margin. Sell it as a line item at $99, or fold it into the retainer as the deliverable your client opens before every monthly meeting: the leaderboard and the call-back list.
The reseller kit suggests $99 a client as the floor. Some agencies fold it into the retainer instead.
- You bill
- $495 /mo
- Starboard Growth
- −$149 /mo
- Your margin
- $346
Safe to put your name on.
Your clients will only ever see your brand, so the platform underneath has to be one you can stand behind.
- Your data is yours
- Every rating, click, note and testimonial exports to CSV from the dashboard, any time, on every plan.
- Cards never dead-end
- If a trial or subscription ends, your review pages keep working for a week, then show a plain link to the client's Google reviews. A scanned card always goes somewhere useful.
- No lock-in
- Month to month, cancel from the billing page. Your subdomain keeps serving, and a connected custom domain is never switched off by a plan change.
Pricing
Every plan includes your own domain, unlimited technician codes per client, private feedback, testimonials and the leaderboard. Growth covers 15 clients, Scale 50. Trials get the full Growth plan for 30 days.
Growth
$149 /month
Where most agencies start.
- Up to 15 clients
- Unlimited technicians
- Your own domain
- Client report links and CSV export
- No Starboard branding anywhere
- Standard support
Scale
$349 /month
For agencies past 15 clients.
- Up to 50 clients
- Everything in Growth
- Priority support: a named channel, one business day
Questions agencies ask
- I already run GoHighLevel. Doesn't its reputation module do this?
- Keep it. GHL sends the review request by text and email. What it doesn't have is a page per technician, credit for the tech who earned the click, a private feedback branch, or a leaderboard your client will open. Starboard adds those and leaves GHL exactly where it is.
- My clients' software already texts customers for reviews. Why this?
- Keep the texts. Starboard captures the moment those texts miss, in person at the end of the job, and attributes it to the technician. It also gives unhappy customers a private channel to the owner, alongside the Google link. Nothing to get approved by a carrier, no opt-ins.
- Couldn't I just print the Google link on a card?
- You could, and it captures nothing: no rating, no technician, no private channel, no numbers for the client. A $20 tap card is the same link with a chip. Starboard is everything after the tap — the rating attributed to the technician, the unhappy customer routed to the owner, the testimonial for the website, and a leaderboard your client will actually open.
- Is it really white-label?
- Yes, on every plan. Your logo, your colours, your name in the footer, and — once you connect your domain — your URL. Starboard's name appears nowhere on the page itself. Until you connect your domain, the address bar shows your subdomain on ours.
- Do I need to print cards?
- Not on day one. Every client gets a company link you can paste into the invoice email or post-job text and start collecting immediately. But the per-technician card is the product: it catches the moment at the door, and it's what makes the leaderboard mean something. The reseller kit has a print-ready template.
- How do I sell this to my clients?
- With the reseller kit: a rebrandable pitch, a print-ready card template and a one-page coaching sheet that tells technicians to leave the card and not wait for a rating. You bring the client; the kit covers the rest.
- I run an HVAC company, not an agency. Can I use this?
- Starboard is sold through marketing agencies, who run it under their own brand. If your agency isn't on it yet, send them this page. If you'd rather run it yourself, start a trial — it works the same; you're just the agency and the client at once.
- What about Yelp?
- Yelp asks businesses not to solicit reviews and may filter or flag ones that were, so the Yelp button is off by default. You can switch it on per client, after acknowledging Yelp's policy in the dashboard.
- Does it connect to Google's API?
- No, and that's deliberate. Nothing to authorise, no token to expire. The page sends people to the client's own Google review link, and printed cards point at a stable address we control — if Google ever changes its link format, it's a one-field update, not a reprint.
- What happens to printed QR codes if I cancel?
- Your subdomain keeps serving for a week, then shows a plain link to the client's Google reviews. Nobody scanning a card ever hits a dead end.